The Public Training Chicken and Egg Scheudling Problem - Introducing the Waiting/Interest List


Today's email is more about my business than about agility or product itself. Hang in there - there's a connection to product discovevry/validation as a bonus sidenote ...

A follower reached out earlier today - "Yuval, When’s the next time you’re teaching a SAFe RTE class?"

Here’s the deal. I rarely schedule open enrollment training workshops anymore. Why?

  • The market is crowded with more and more trainers.
  • There’s less demand for certification classes compared to the past
  • The whole dynamics are such that it doesn’t make sense unless I have a seed group of committed participants.

​So, unfortunately, I had to let down this follower. (I did refer them to a trusted trainer, but still)

Having said that…

  • I occasionally hear from followers who want to take a specific SAFe / Scrum.org class with me.
  • I enjoy teaching public classes once in a while - bringing together people from different contexts, creating a community around a topic, if possible even in person, can be awesome. I do miss it.

One thing that has worked is seeding classes. This is where a client has a few potential participants (not enough for a private class) that I use to seed a class.

I’m going to try and build on this pattern.

I created a waiting list where people can indicate interest in specific classes they would like me to teach publicly.

Think of it like a Kickstarter campaign.

The main reason for joining the waiting list is to increase the likelihood that I’ll offer that specific class. In addition, like in Kickstarter, backers who commit as part of the seed will get special pricing.

I'm curious to hear thoughts/feedback from past/potential students and how other trainers tackle this scheduling chicken-and-egg challenge.

As a side note - As we learn in the Product Discovery and Validation Skills workshop, a waiting list is also a relatively cheap discovery experiment along the truth curve exploring how much demand there is for me to teach this classes.

Yuval "Still a trainer occasionally" Yeret

PS I'm also thinking about how to serve people who are reaching out and care more about the transformation/impact of the training and my own IP than the certification aspect. (The Portfolio Agility Trail Map email course is a first foray into this space)

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