Hi Reader,

Are you a Head of Product, Engineering, Technology, or Transformation? Are you working to evolve your organization from a Product Theater / Feature Factory towards becoming more scalable, outcome-oriented, empowered, and evidence-driven?

If that sounds familiar, you’re exactly who I want to hear from.

I’m building a new masterclass for leaders like you- those navigating the messy, high-stakes shift from project/feature delivery to true product operating models, often in founder-led or sales-driven organizations.

Over the past few years, I’ve worked with dozens of leaders reimagining their organizations to be more product-oriented. Again and again, I hear the same questions:

• When does it make sense to shift to a product model, and when doesn’t it?
• How do you align and empower outcome-oriented teams at scale?
• What KPIs should we set as our North Star for a meaningful transformation (vs Theater)?
• How do you apply product thinking beyond the product team, into sales, marketing, or even AI transformation?
• And how do you do all this in a founder-led, sales-driven, or project-based reality?

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Beyond the content, I will also take a different approach this time. I'm partnering with Maven to design this as a hybrid learning cohort, which will include self-paced learning as well as live, interactive sessions where we will tackle real problems together, give and receive direct feedback, and build a network that lasts beyond the course.

I’d love your input to make sure this experience hits the mark.

​If you see yourself in this, would you take 3 minutes to share what would make this masterclass experience a must-have for you?​

Your feedback will shape the curriculum and community-powered experience and ensure it tackles your most pressing challenges.

If you’re interested, you can also join the early-access waitlist or book a quick 1:1 call to go deeper.

Thanks in advance for your help!

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Best,
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