Manage The Flow On The Feature Factory Before You Shift To a Product Lab


Product Model is a pipe dream for organizations still mired in testing bottlenecks and costly stabilization and release processes.

I’m here in Belfast this week to provide some advanced Scrum Mastery training (yes, Scrum is Alive!) at a client, and I was invited to deliver a session about Flow while I’m here.

As I was working on my talk, some themes related to flow, batch sizes, and feedback loops also came up in the advanced Scrum Mastery conversation as we were trying to unpack some of what it means to REALLY apply a Product Operating Model (as these folks are)

Something in this interaction prompted me to revisit the archives and find a paper I wrote in 2011 to accompany a conference talk on using Flow to address testing bottlenecks.

Yes, it’s 2025, but some organizations are still taming bottlenecks. Some of them are still taming testing bottlenecks believe it or not.

It’s become trendy to diss the Feature Factory lately. And yes, early adopters of moving from chaos/waterfall to feature factories are right to promote becoming a product-forward, outcome-oriented, and aligned organization.

But for many organizations, that’s a couple of levels too high on the Maslow hierarchy.

So here’s to Feature Factories. And the Product-forward organizations we can build on top of them. And to 2011 and the Lean Systems Conference in Long Beach, CA.

PS I've been experimenting with writing on Substack as well as a way to grow my audience. You can find the full, refreshed 'Using Flow to Tame the Testing Bottleneck' article there. If you're also on Substack let me know so I know what you're up to.


Scaling w/ Agility

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