For the fun of it – the next time a big consultancy gives a big presentation to your organization, pitching a POM – ask them how they recommend managing this transformation. And see if what they describe looks more like a Project or a Product. For example – Will they measure vanity metrics or product metrics? It just goes to show how tempting these vanity metrics are. How hard it is to talk about the real WHY (especially when the WHY is because a big consultancy firm sold us on it…) How frightening it is to look at the actual outcomes of our initiatives. Here’s the thing – As change agents driving a product operating model, we are asking people to start being accountable for outcomes. To avoid specifying a book of work and share the purpose, be open to a conversation where we look at the efficacy of delivering what they asked for. We should show some leadership by example. Here’s our initiative. Here’s the outcome we believe it will achieve. Here are the leading indicators we will track along the way. Here are our “kill criteria” for it. If we can use a product operating model to develop our product operating model, we stand a chance of actually getting the organization to use it. Both because it will be fit for purpose and because we will have a great case study to share. Check out the Product-oriented Portfolio Agility Trail Map for deeper insights on how to leverage product orientation to improve product orientation. Read How To Manage a Product Transformation Project On Your Browser Yours, Yuval |
Are You Struggling to Scale Your Organization ? Need agility but dubious of process BS/dogma? I share reflective, pragmatic, principled takes on how to approach scaling your organization leveraging the essence (rather than theater) of product operating models, agile practices and frameworks, and business operating systems such as EOS and OKRs.
Should you focus on mastering organizational traction or on establishing portfolio agility? Let me tell you a secret: In my experience, mastering organization traction involves realizing you have a portfolio of investments you’re managing. So actually the paths converge… The difference is that mastering organizational traction extends beyond the IT/Product world. It intercepts business initiatives before becoming mandates for the technology organization. It also manages non-digital...
“Agile is so great we need to use it for EVERYTHING” “Agile is so much overhead, we stopped using it for ANYTHING” Are you also trying to navigate what to do with Agile? Whether it’s worth the overhead? After years of helping a diverse group of organizations figure out where and how to use agile methods, here's what I've learned... If you want the TL;DR version - Agile has the potential to shine when …. There’s enough risk and uncertainty to justify the overhead of frequent feedback loops....
Founders know that scaling their company to Unicorn status requires extending beyond a singular focus. Launching a product extension. Complementing your established Go-to-market motion. Entering new markets (Different ICP, Geography, etc. ) Often, companies approach these extensions using the same processes they use for their established Products/Markets. They approach a new product opportunity with unwarranted conviction. They go into a new market using established/scaled revenue operations....